In principio erat idea…
In the beginning (around 2010), we had the idea to make trying clothes on online possible for consumers. Sounds obvious, doesn’t it? There are so many cool clothes available online, and yet just a few of us venture to buy them, not knowing how they’ll fit.
So we set ourselves the goal to create the world’s first true virtual fitting solution that would include both precision and fun – because shopping and fashion aren’t supposed to be dull.
Imagine you have your own 3D avatar, your virtual doppelganger that has your exact measurements, and you can see how the clothes fit you, how comfortable they are, and how they compliment your figure. That would be great, but not fun enough for us. We also want it to be animated so we can see the clothes moving just as they do in real life.
You may say I’m a dreamer…
We had the vision to develop a true real-time virtual fitting solution that can be used online, in-store, and later also on mobile devices. But we didn’t stop there – we also wanted everyone to be able to design their own collections using the same 3D design solution that we ourselves use to create the virtual clothes for you to try on.
Little did we know how complex this task would be and how many others have tried it and failed!
So how would one achieve it? By getting a few talented people (actually some incredible rocket scientists) together to work on 3D math and algorithms, as well as graphics, web, cloud, server, mobile, desktop (you name it!) programming. And by using the actual CAD patterns and grading charts used in the design and manufacture of the real garments, as well as their true physical properties to capture their accurate fit and behavior.
Back to the present
Fast forward many years of research and development, we’ve created the world’s first real-time cloth simulation and multi-platform 3D virtual fitting solution.
Please feel free to explore it and let us know how we can help you with your business, art, and design needs.